German Velasquez
Strategic advisory · CX · CRM · Digital transformation
100% remote · Executive focus

CX, CRM and data aligned to business outcomes

Strategic advisory for organizations with complex operations and high customer volume, focused on clarity, prioritization and decisions that drive efficiency, revenue and customer value.

Cost & cycle-time reduction Revenue optimization Retention & LTV

Short conversation to understand the 90-day objective and confirm the right engagement model.

Executive team working on strategy
Clarity and focus to execute change with measurable financial impact.
Outcomes

Typical business outcomes

Operational efficiency

Reduced costs and cycle times through process redesign, automation and governance.

Revenue performance

Improved conversion and commercial effectiveness by aligning CRM, channels and metrics.

Retention & value

Lower churn and higher lifetime value by connecting experience and customer economics.

How it works

A strategic role, not an operational one

Data and analysis

Direct involvement in analysis, prioritization and executive decision-making. Execution remains with internal teams or vendors; the focus is coherence, pace and measurable impact.

  • Assessment and focus: what to move first (90 days).
  • Governance: decisions, KPIs and executive tracking.
  • Advisory: removing blockers and reprioritizing.
Engagements

Ways to engage

Executive assessment

Clarity and a prioritized roadmap to activate outcomes in 90 days.

Strategic advisory retainer

Monthly cadence to sustain decisions and alignment during execution.

Sessions / hours bundle

Targeted support for complex decisions and executive reviews.

Credibility

Formal reference and context

Professional profile

Experience leading CX, CRM and digital transformation initiatives in complex, high-volume environments.

Executive CV

Short document for formal reference.